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Want to find out how you can turn your work week into 4 days? Or do you need help convincing the powers that be and figuring out a system that turns your Thursday’s into Friday?

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Fill in your details below and let’s chat about boosting your personal or company’s productivity, changing your work culture, and getting you and your team closer to a 4-day week.


We really thank Joe for his contributions to Nissan & Infiniti Canada during our session covering mental health. He worked diligently with our team to craft an engaging and thoughtful keynote that resonated with our staff. He covered practical issues of mental health that were relatable and actionable. Our teams couldn’t stop talking about the event throughout the day after Joe spoke.

Darius D'Souza

SR. Manager, Nissan & Infiniti Canada

Joe Sanok has written the book that is needed right now. A global transition is occurring with how we view work and creating meaning in our lives. Thursday is the New Friday is highly recommended for entrepreneurs, podcasters, and businesses who want to build creativity, innovation, and productivity in fewer hours. This is the blueprint that is needed to guide us in the next evolution of business.

Steve Olsher

Founder, Podcast Magazine

One of the biggest struggles my community faces is identifying which ideas are worth pursuing and how to IGNITE those ideas. Joe Sanok’s book has me FIRED UP because it will bring together the psychology of how the brain creates ideas with practical ways to adapt this neuroscience. This book is needed in the business community as well as for everyday world changers!

John Lee Duman

Bestselling Author , The Common Path to Uncommon Success